Revised Gary “Vee” Vaynerchuk Exposed: The VeeFriends Scam
How Gary Vaynerchuk Extracted over $200 Million through Fraud (2021-2023) in the NFT Market
A revised comprehensive resource library detailing instances of fraud conducted by Gary Vaynerchuk also known as Gary Vee, within the NFT market from 2021 to 2023.
Context
Article exposing Andy Krainak, President of VeeFriends conducting Insider Trading and Conflict of Interest for over $1M in revenues.
This will be my final article on this matter.
To highlight the extent of Gary Vaynerchuk’s fraudulent activities in the NFT market, I will compare his actions with three other notable cases - Impact Theory, Stoner Cats and OpenSea NFT marketplace insider trading - demonstrating how Gary’s conduct is significantly more severe and damaging.
Case #1 - Impact Theory by Tom Bilyeu
Case #2 - Stoner Cats by Mila Kunis and Ashton Kutcher
Case #3 - OpenSea Insider Trading by Nathanial Chastain
Table of Contents
Pre-Launch - CryptoPunks Manipulation
1.0 Video Evidence of Misconduct
1.1 Securities Fraud
1.1.1 Market Manipulation
1.1.2 Insider Trading
1.1.3 Artificial Demand
VeeFriends Fraudulent Activities
2.1 Securities Fraud
2.1.1 Market Manipulation
2.1.2 Artificial Demand
2.1.3 Price Anchoring
2.1.4 Fraudulent Misrepresentation
2.1.5 Insider Trading
2.1.6 Conflict of Interest
2.1.7 Encouragement of Unregistered Securities
2.2 Consumer Fraud
2.2.1 Sell Shaming
2.3 Intellectual Property Infringement
Fraud with Various NFT Projects
3.1 Securities Fraud
3.1.1 Market Manipulation
3.1.2 Artificial Demand
3.1.3 Price Anchoring
3.1.4 Fraudulent Misrepresentation
3.1.5 Insider Trading
3.1.6 Conflict of Interest
4.1 Securities Fraud
4.1.1 Market Manipulation
4.1.2 Artificial Demand
4.1.3 Price Anchoring
4.1.4 Fraudulent Misrepresentation
4.1.5 Insider Trading
4.1.6 Conflict of Interest
4.2 Consumer Fraud
4.2.1 Breach of Contract
Child Exploitation: Financial Gain & Physical Abuse
5.1 Nastya
5.2 Long Neckie Ladies by Nyla Hayes
5.3 Deleted Tweet
5.4 Video Evidence of Admittance of Physical Child Abuse
6.1 Securities Fraud
6.1.1 Market Manipulation
6.1.2 Artificial Demand
6.1.3 Price Anchoring
6.1.4 Fraudulent Misrepresentation
6.1.5 Conflict of Interest
6.1.6 Encouragement of Unregistered Securities
7.1 Securities Fraud
7.1.1 Market Manipulation
7.1.2 Artificial Demand
7.1.3 Price Anchoring
7.1.4 Fraudulent Misrepresentation
7.1.5 Insider Trading
7.1.6 Conflict of Interest
7.2 Consumer Fraud
7.2.1 Sell Shaming
Betrayal: Theft from VeeFriends’ Holders
8.1 Doreen - Art
8.2 Loic - Art
8.3 Jacob - Application (App)
Others Exposing Gary “Vee” Vaynerchuk
9.1 NerdCity’s Video with Evidence
9.2 Podcast by Pyrocynical, Nerd City, Collossal Is Crazy & Dolan Darker
9.3 Other YouTubers and Former VeeFriend Holders
10.1 Tai Lopez
10.2 Logan Paul, Faze Banks, Farokh and Beanie
Additional Insights: Fraud in VaynerNFT / Vayner3 Projects
12.1 PLP
12.2 Fish Fly Club
12.3 VeeFriends Iconics
12.4 VaynerSports Pass (with his Brother, AJ Vaynerchuk)
12.5 Pepsi Mic Drop NFT
12.6 Budweiser
12.7 7-Eleven
12.8 Roblox
12.9 Johnnie Walker Blue NFT
12.10 Crown Royal
12.11 Bud Light NFT
12.12 Reddit NFTs
12.13 GameStop NFT
12.14 MLB (Candy Digital / Bitski)
1. Pre-Launch - CryptoPunks Manipulation
1.0 Video Evidence of Misconduct
Gary Vaynerchuk’s phone call in a “billionaire group call” reveals insider trading, market manipulation and creating artificial demand, as admitted by Mr. Beast and Logan Paul.
1.1 Securities Fraud
1.1.1 Market Manipulation
Gary Vaynerchuk’s Public Wallets and CryptoPunks Activity
GaryVault - CryptoPunk Transfers
What is the relationship with SeedPhrase.eth (DannySecure) and MR703?
Did Gary purchase these CryptoPunks or is he simply holding them?
1.1.2 Insider Trading
In the video above, MrBeast also mentions how Gary Vaynerchuk would call him about once per month, urging him to invest in various NFT projects to participate in pump and dump schemes, contributing to insider trading. Some of the projects involved include, but are not limited to, Hashmasks, Creature World, Koala Intelligence Agency and mfers.
Gary Vaynerchuk ended up hyping, encouraging and pushing Sartoshi’s project, mfers, even adding it to the Book Games Exchange, where you could burn a few Book Games NFTs in exchange for one mfer NFT.
CryptoPunks OGs who also Purchased VeeFriends
1.1.3 Artificial Demand
2. VeeFriends
2.1 Securities Fraud
2.1.1 Market Manipulation
Gary Vaynerchuk over promising, lying, deceit, encouraging his special Gift Goat NFTs - implying that they will receive a vehicle in their driveway.
Total VeeFriends Series 1 owned by Gary Vaynerchuk 1,148 from 2 of his public wallets as of August 1st, 2024.
Gary sold his 1st VeeFriend 1 G.O.O. NFT for $193,900 USD or 55.555 WETH – double the highest last sale.
He sold 9 more from ~$104,700 to ~$366.500 USD by August 7th, 2021.
By setting inflated reference points, he created artificial perceived demand and value.
The $193,000 price point serves as an anchor – price is reasonable or “undervalued”.
By actively promoting and pumping his tokens as “special” – artificially inflating the perceived value within the market, interfering with the free and fair market for his own benefit.
This presents a conflict of interest because has a responsibility to act in the best interests of the community and holders. He’s prioritizing self-gain over their well-being.
Andy Krainak, President of VeeFriends, sold a free VeeFriends G.O.O. from his secondary wallet for a profit of about $99,000 USD or 28.55 WETH on June 10th, 2021, just a week after the project sold out.
2.1.2 Artificial Demand
2.1.3 Price Anchoring
2.1.4 Fraudulent Misrepresentation
2.1.5 Insider Trading
Andy Krainak (President of VeeFriends - Gary’s Employee)
AJ Vaynerchuk (Brother)
Lizzie Vaynerchuk (Sister)
Adam Ripps (VeeFriends, Head of Collectibles/ Brand Strategist - Gary Vaynerchuk’s Employee)
Gary Vaynerchuk is attempting to direct new investors and consumers to purchase specific NFTs, manipulating the market by steering buyers towards certain assets, either to inflate the prices, or create demand. Gary and Adam have a financial stake in which they benefit directly from (conflict of interest). Gary and his employee are providing “white glove service” to direct investors without disclosing their financial interests or potential risks - especially since they are presenting the NFTs as investments than they actually are or omitting important information that would influence a buyer’s decision. They are aware of privileged information and upcoming events that could affect the value of these NFTs, and they are directing investors based on that knowledge (insider trading).
Matt Higgins (Gary Vaynerchuk’s Business Partner)
Matt also sold a variety of projects that Gary Vaynerchuk pumped, including but not limited to, VeeFriends, VeeFriends 2, VaynerSports Pass, Wolf Game, Wrapped Strikers, Tom Sach’s, Flower Girls, SupDucks, Curio Cards, World of Women, CryptoZoo by Logan Paul who is associated with a variety of fraudulent activity - Logan has yet to refund everyone.
Here’s an article confirming Matt Higgin’s Public Etheruem Wallet
2.1.6 Conflict of Interest
2.1.7 Encouragement of Securities
2.2 Consumer Fraud
2.2.1 Sell Shaming
2.3 Intellectual Property Infringement
3. Fraud with Various NFT Projects
3.1 Securities Fraud
3.1.1 Market Manipulation
Examples of NFT projects covered in the original article that were subject to Gary Vaynerchuk’s fraudulent activities can be found here.
A List of NFT projects covered in the original article that were pumped and dumped by Gary Vaynerchuk.
3.1.2 Artificial Demand
3.1.3 Price Anchoring
In the Koala Intelligence Agency Discord, Gary was advising everyone not to sell for less than 2 ETH. The project eventually reached around 1.3 ETH before the market correction.
3.1.4 Fraudulent Misrepresentation
3.1.5 Insider Trading
Article covering Gary Vaynechuk and Andy Krainak Insider Trading
Not only the president of VeeFriends is guilty, Gary’s brother AJ and sister Liz are also guilty.
AJ Vaynerchuk
3.1.6 Conflict of Interest
4. VeeCon
4.1 Securities Fraud
4.1.1 Market Manipulation
Gary Vaynerchuk Purchasing his own VeeCon Conference NFTs
4.1.2 Artificial Demand
4.1.3 Price Anchoring
4.1.4 Fraudulent Misrepresentation
4.1.5 Insider Trading
Andy Krainak (President of VeeFriends)
AJ Vaynerchuk (Gary’s brother)
Lizzie Vaynerchuk (Gary’s sister)
4.1.6 Conflict of Interest
Gary Vaynerchuk’s purchase and allocation of his own NFTs represent a conflict of interest. By holding a substantial portion of the supply, he can manipulate the market value and create artificial scarcity, ultimately impacting the overall demand and value of the NFT conference tickets.
Gary Vaynerchuk owns a total of 1,162 VeeCon conference NFTs - he does mostly give these away for free, if you promote Gary’s VeeFriends project on social media, in order to fill his conference - some individuals do end up selling.
4.2 Consumer Fraud
4.2.1 Breach of Contract
The separation of VeeCon conference tickets from NFTs deviate from the original agreement. Investors were mislead into believe they were purchasing something exclusive, but Gary Vaynerchuk undermined his project’s value for personal gain by releasing multiple projects with royalties - despite promising not to. His actions reflect his statement that he will “say anything for the sale.”
5. Child Exploitation: Financial Gain & Physical Abuse
5.1 Nastya
Article by RedLion News covering the misconduct.
ZachXBT covering the misconduct.
Philion’s YouTube video reviews evidence of Nastya’s NFT Rug Pulled Project.
5.2 Long Neckie Ladies by Nyla Hayes
Introduction to Nyla Hayes by Time, 12 year old artist behind the Long Neckie Ladies NFT Project.
Despite Gary’s involvement in pumping and dumping, profiting, and other fraudulent activities, he still managed to persuade her to speak at VeeCon. I’m curious if she was even aware of his actions.
5.3 Deleted Tweet
5.4 Video Evidence of Admittance of Physical Child Abuse
Gary Vaynerchuk admittance to hip checking a 12 year old into a cage and cursing out the father afterwards 4:42.
Disturbing and inappropriate behaviour by the CEO of a children’s brand to Employee.
6. Book Games
A brief introduction and humorously mentioned that people could purchase 360 books - an option that some took advantage of.
Gary release 125,000 Book Game NFTs, despite previously stating he wouldn’t do so for another two years. The initial promise was used to build trust and interest, only to be quickly reversed for financial gain - bait and switch tactics.
Individuals had to purchase 12 books to receive one Book Games NFT, which allowed him to extract $1.5 million from his VeeFriends community and the NFT community within the first 24 hours of the book launch. The process was artificial and manipulated.
6.1 Securities Fraud
6.1.1 Market Manipulation
Gary's Book Games Exchange OpenSea portfolio.
6.1.2 Artificial Demand
By releasing the NFTs sooner than promised and tying them to book purchases, he artificially inflated demand for both the books and the NFTs, creating a sense of urgency and scarcity.
6.1.3 Price Anchoring
By requiring the purchase of 12 books to obtain one NFT, Gary set an artificial price point that anchored the perceived value of the NFTs higher than they might otherwise be worth.
6.1.4 Fraudulent Misrepresentation
Creating false scarcity and value perceptions to drive up demand. Little to no development has been made on his original 256 characters. Gary over promises and under delivers by promising significant value or special benefits without a clear and substantial development plan is misleading investors.
Creating artificial scarcity and urgency by linking two of his own NFTs and providing a chance to obtain a “high-demand” product through the burning of Book Games NFTs. Fraudulent misrepresentation, VeeFriends 2 wasn’t suppose to be released for 2 more years, misleading original investors and manipulating the market and value of his NFTs for his personal gain.
6.1.5 Conflict of Interest
Self-serving interest, conflict of interest by soliciting donations and promotion other NFT projects while reducing the supply of his own NFTs, Gary benefits financially and personally. Influencing supply and demand, and manipulating market dynamics.
6.1.6 Encouragement of Unregistered Securities
The following is how Gary created artificial inflated demand, misrepresented potential profits to encourage purchases, and promoted unregistered securities.
“Your $360 investment” - Gary Vaynerchuk
Psychological and emotional manipulation as well as Encouraging and Comparing to VeeFriends on how some individuals who sold, profited, (however as seen above, Gary doesn’t make it easy on the individual mentally or emotionally.
“Don’t make the same mistakes… get your friends to buy 12 books for 1 NFT”.
Encouraging purchasing more than 24 books because they will only get 2 NFTs.
Gary outright lying about how you “…Can’t mint a PFP NFT project for less than $300, NFT for $300” - this is deceit and he knows that you can mint for under $100, easily at that time.
Encouraging buying as many as you can.
“This book will change lives, which is once again, why I’m trying to trick you” - Gary Vaynerchuk
7. VeeFriends 2
7.1 Securities Fraud
7.1.1 Market Manipulation
Market manipulation by artificial driving demand on specific characters, influencing market behaviour through speculative investing. This can prompt fans and investors to rush to purchase these specific characters, creating a speculative bubble. This approach also includes selective promotion and market saturation.
7.1.2 Artificial Demand
Gary Vaynerchuk owns a total of 1,575 VeeFriends Series 2 from four of his public wallets.
7.1.3 Price Anchoring
Again, due to the market conditions at that time, and the sheer number of NFTs being released by Gary Vaynerchuk, these price points were very unlikely.
7.1.4 Fraudulent Misrepresentation
These characters weren’t suppose to be released for another two years at this time. By knowingly auctioning off characters, solely to inflate prices and create bidding wars through manipulation, Gary was intentionally misleading investors. Additionally, requiring the burning of his other NFT project, Book Games, for a chance to purchase the new VeeFriends 2 NFTs, making them lose significant value, is seen as deceptive practice as it misrepresented the true cost and value of the new NFTs.
7.1.5 Insider Trading
7.1.6 Conflict of Interest
As described above, Gary Vaynerchuk and Adam Ripps market manipulation by steering investors towards specific assets in which they have a financial stake, benefiting directly from inflated prices and increased demand. They provide investment advice without disclosing conflicts of interest, omitting critical information, and using insider knowledge to influence buyers’ decisions.
7.2 Consumer Fraud
7.2.1 Sell Shaming
8. Betrayal: Theft from VeeFriends’ Holders
8.1 Doreen - Art
8.2 Loic - Art
8.3 Jacob - Application (App)
9. Others Exposing Gary Vee
9.1 Nerd City’s Video with Evidence
9.2 Podcast by Pyrocynical, Nerd City, Collossal Is Crazy & Dolan Darker
9.3 Other YouTubers and Former VeeFriend Holders
10. Associations with Scammers
10.1 Tai Lopez
Article by CoinTelegraph reporting Tai Lopez’s NFT project scam and rug pull, however, they seemed to forget the worst one in the NFT space - Mr Gary Vaynerchuk.
10.2 Logan Paul, Faze Banks, Farokh & Beanie
Gary Vaynerchuk’s association with Logan Paul, and Beanie
Farokh spoke at VeeCon after multiple warnings, showing Gary’s disregard for concerns. His primary interest was to attract more attention to VeeFriends. This leads to more opportunities for exploitation and fraud.
Erik Zettersten, an employee of VeeFriends, is fully aware of Gary’s fraudulent activities yet still participated as a speaker.
11. Closing Statement
I. Key Points Recap
1. Summary of Fraudulent Practices
The evidence in this article demonstrates that Gary Vaynerchuk is involved in numerous financial criminal activities. His actions are consistently fraudulent, including market manipulation, insider trading, pump and dump schemes, and sell shaming practices. He promotes unregistered securities, makes unsupported claims, and uses psychological manipulation on vulnerable individuals. Additionally, he engages in price fixing, price anchoring, and creates artificial demand.
Gary Vaynerchuk’s unethical behaviour extends to exploiting and even physically abusing children. He lies and deceives his followers, supporters, consumers and investors. These practices are evident across various NFT projects, including his own, where he has enriched his staff and family at the expense of his investors and supporters. The funding from these ventures has been used to support his new children’s brand, raising significant concerns for the NFT market, crypto, Web3 and society at large.
2. Impact on Investors
Many investors are now seeking refunds after being repeatedly deceived. Gary Vaynerchuk employed manipulative tactics, such as psychological pressure to make investors hold onto assets, sell shaming, and making grand promises with no follow through. Behind the scenes, he used wealthy individuals to artificially inflate demand and bought his own tokens at a discount due to royalties, which involved price anchoring and fixing the minimum value of his NFTs.
As a result, many original investors either sold their assets—some profiting, while others incurred significant losses—or have been emotionally damaged. Vaynerchuk even encouraged investors to max out their credit cards, using manipulative language about not risking more than they could afford to lose, which was a deceptive tactic aimed at other projects. Promises of special features or developments often did not materialize, or if they did, it was after such delays that investors would have been better off selling their assets and repurchasing them once the promised “bonuses” were available.
II. Importance of Awareness & Vigilance
1. Erosion of Trust
The erosion of trust extends beyond VeeFriends investors to affect a wide range of projects. Many NFT initiatives and teams promoted by Gary Vaynerchuk experienced only fleeting public success, which primarily served his interests, such as featuring speakers at his conference tied to his VeeFriends NFTs. Gary and his associates have profited significantly from market manipulation and artificial demand.
This behaviour has damaged trust with developers, business operators, marketers, investors, artists, and creators, tarnishing not only his own reputation but also that of several major organizations in the NFT and Web3 markets. As a result, future collaborations with prominent brands like Pepsi, Budweiser, Bud Light, and MLB face skepticism. Potential investors may be discouraged from entering the market if they believe it to be predominantly fraudulent, reinforcing negative perceptions and deterring investment.
2. Role of Education
Investors must invest significant time in conducting thorough research before making any financial decisions. This involves performing due diligence by analyzing market trends, understanding the fundamentals of investments, and utilizing various tools to make informed choices. Education plays a crucial role in this process, equipping investors with the knowledge to recognize red flags, assess the credibility of sources, and evaluate the potential risks and rewards of their investments.
Utilizing resources such as financial literacy programs, investment courses, and expert analyses can help investors navigate complex markets. Staying informed about the latest developments and understanding the underlying principles of different investment vehicles, including NFTs, can significantly reduce the risk of falling victim to scams or misleading practices. By prioritizing education and remaining vigilant, investors can make more informed decisions and protect themselves from potential financial harm.
III. Call to Action
1. Investors
Investors must actively develop and apply critical thinking skills when navigating the NFT market. This involves approaching investment opportunities with a healthy dose of skepticism, thoroughly evaluating the credibility of projects and their promoters. By questioning assumptions, seeking out reliable information, and analyzing the integrity of claims made by market participants, investors can make more informed decisions and avoid potential pitfalls. Emphasizing due diligence and staying informed about market trends and regulatory developments will enhance their ability to discern legitimate opportunities from fraudulent schemes.
2. Community
The NFT community generally does a commendable job of holding some bad actors accountable. However, many individuals in positions of authority continue to exploit their influence, manipulating narratives and projects to enrich themselves at the expense of investors. To protect the integrity of the market, it is crucial to apply consistent standards to all bad actors, regardless of the amount invested in a project.
Failure to do so not only risks selling assets to individuals unwittingly involved with fraudulent project owners but also perpetuates the problem of exploiting vulnerable and uneducated participants. Those in positions of influence must be more proactive in speaking out against fraudulent practices and holding accountable those who engage in deceptive activities. By collectively demanding transparency and accountability, the community can help foster a more trustworthy and ethical environment for all participants.
3. Regulators
Regulators need to take stronger actions to protect investors by implementing more robust measures for informing them of potential risks. This includes enhancing transparency and accountability within the NFT and broader financial markets. It is crucial for regulatory bodies to ensure that individuals like Tom Bilyeu, Logan Paul, and Mila Kunis are more exposed for their actions, rather than merely naming their NFT projects without addressing their personal involvement.
Similarly, high-profile figures such as Gary Vaynerchuk, Kevin Rose, Ryan Carson, Faze Banks, and MrBeast should not be allowed to engage in fraudulent activities publicly without facing significant repercussions. Regulators must enforce stricter oversight and ensure that all market participants, regardless of their status, are held accountable for their actions. By increasing scrutiny and transparency, regulators can help safeguard investors and foster a fairer and more trustworthy market environment.
IV. Final Thought
1. Personal Note
During a challenging period in his life, including a divorce and a significant reduction in his stake in VaynerMedia, Gary Vaynerchuk needed a new revenue stream to sustain his lifestyle. Observing the rapid growth in the NFT market from August 2020 to January 2021, he saw an opportunity to leverage his supporters and sell out his NFT project in May 2021. To gain the Crypto and NFT community's trust, he feigned interest in various projects, artists, and developers, ultimately using their ideas for his own gain.
Vaynerchuk exploited his status to secure private conversations with influential NFT market makers and combined this with his own network of employees, family, YouTube influencers, and wealthy business connections. Throughout this process, he engaged in deception and lies, frequently altering his plans for the original VeeFriends collection. It’s likely he always intended to launch additional NFT projects to maximize his profits.
Given his behaviour, it wouldn’t be surprising if he profited significantly, possibly seven to eight figures, through private wallets and market manipulation for personal gain. Moreover, his claims of a modest upbringing were misleading; in reality, he came from a wealthy family and had access to substantial resources by the age of 18. Exploiting parents and children for personal enrichment is deeply troubling, and his actions warrant serious legal consequences.
2. Commitment to Truth
A steadfast commitment to truth, evidence, and factual information is crucial. While many are aware of Gary Vaynerchuk’s fraudulent activities, some still believe in his authenticity and ethics—something I, too, believed from 2013 until 2021. Vaynerchuk often floods the internet with content to obscure his deceptive practices and avoid scrutiny.
I am dedicated to exposing bad actors in the NFT and cryptocurrency markets. Given the trust many place in my advice within this space, I feel a strong responsibility to protect investors and raise awareness about fraudulent activities. My goal is to ensure that truth prevails and that others are informed and safeguarded against deceitful practices.
3. Invitation for Feedback & Discussion
I welcome any thoughts, experiences, or suggestions you may have. Please feel free to leave a comment below or reach out to me on any social media platform. Your feedback is valuable and appreciated.
12. Additional Insights: Fraud in VaynerNFT/ Vayner3 Projects
The majority of these projects received no further promotion after the sale, or follow-up. Gary’s primary goal was profiting from consulting fees, minting, and royalties.
12.1 PLP
12.2 Fish Fly Club
Philion exposing Fish Fly Club
12.3 VeeFriends Iconics
12.4 VaynerSports Pass (with his Brother AJ Vaynerchuk)
12.5 Pepsi Mic Drop NFT
Article mentioning the partnership of Pepsi and VaynerNFT
12.6 Budweiser
12.7 7-Eleven
Gary Vaynerchuk’s attempt to exploit and defraud investors on Solana
12.8 Roblox
Vayner3’s partnership with Roblox - he’s attempting to bring fraudulent company VeeFriends characters into the game
12.9 Johnnie Walker Blue NFT
Gary Vaynerchuk also owns ONE37pm - used for marketing - people who don’t research will assume the publication is from a different company.
12.10 Crown Royal
12.11 Bud Light NFT
12.12 Reddit NFTs
12.13 GameStop NFT Marketplace
12.14 Candy Digital / Bitski
Gary & AJ Vaynerchuk’s company partners with Gary Vaynerchuk’s company